Gunawan Jusuf: Championing Clean Water in Indonesia

A Business Leader’s Mission

Gunawan Jusuf, CEO of Sugar Group Companies, is a prominent figure in Indonesia’s business and environmental spheres. A graduate of Universitas Gadjah Mada, he has used his leadership platform to address critical issues, most notably through his 2016 book, Blue Gold.

The Core of Blue Gold

Published in January 2016, Blue Gold is a 176-page examination of Indonesia’s clean water shortage. With seven chapters and nearly 100 images, Jusuf explores the role of government, agriculture, and industry in water depletion, offering practical solutions for improvement.

Industry-Informed Advocacy

As head of Sugar Group Companies in Lampung Province, Jusuf manages subsidiaries like PT Indolampung Perkasa, which produce Gulaku sugar. His experience with plantation irrigation informs Blue Gold, highlighting how businesses can adopt sustainable water practices.

A Broader Impact

Jusuf’s work in Blue Gold calls for collaboration among businesses, governments, and communities to address water scarcity. His ability to connect industry insights with environmental advocacy makes the book a powerful tool for change.

Leading by Example

Gunawan Jusuf’s Blue Gold showcases his dedication to improving Indonesia’s water resources. By blending business leadership with environmental advocacy, he sets a model for how industry leaders can drive societal progress.