Profile: Sugar CEO Gunawan Jusuf

Recently, Gunawan Jusuf published a book, entitled “Blue Gold.” He feels that it is a very important book about a very important subject that could determine the future of his company and many others. The book features a very honest discussion about the relative scarcity and high value of water as our most important and precious commodity. Based on his business background, Gunawan has come to understand better than many others just how valuable and limited natural resources can be. Not only is water crucial to the lives of humans everywhere, it is also essential to his business.

Since becoming the CEO of the Sugar Group Companies, Gunawan Jusuf has worked hard to keep things going. That’s because he doesn’t run a single company. Instead, he manages a diverse collection of independent Indonesian companies that grow and refine sugar for a wide variety of very popular sugar products including Gulaku, which is a commercial refined sugar product that is a household name in Indonesia. His strong ability to make sure that every employee, subsidiary company and the various offices and plants are all working together for the good of the main company marks Gunawan Jusuf’s greatest accomplishment as the Sugar Group Companies’ leader, but there is a lot more to come.