Gunawan Jusuf: The Businessman Championing Conservation

Gunawan Jusuf, the CEO of the Sugar Group Companies, oversees a network of plantations and sugar refineries spread across Indonesia. Recognizing his company’s heavy reliance on water—often referred to as “liquid gold”—Jusuf authored a book titled Blue Gold in early 2016. This publication addresses the critical issues surrounding water’s importance and its relative scarcity. Jusuf emphasizes that conserving natural resources, particularly water, is vital for both human life and business sustainability.

Under Gunawan Jusuf’s leadership, the Sugar Group Companies have achieved remarkable growth in various products, including Gulaku, a premium refined sugar brand that has become iconic throughout Indonesia. The Sugar Group Companies function as a collective of independent businesses that contribute to the success of the larger organization. One of Jusuf’s most notable accomplishments is his ability to harmonize these individual entities, ensuring they operate cohesively as part of a unified group.